Leading a network of new media professionals opening new hotels, turnaround management with marketing wins and digital wisdom.

Xenia Kaponi was appointed at Club Mykonos S.A., as a Marketing Manager for 3 properties in Mykonos,

As a Marketing Manager, she was able to perfect on hotel descriptions, smartly re-design our websites
with strong organic SEO results, she wrote press releases for PR pursposes and attained 100% quality
scores, optimizing our OTA profiles across the web.
She also worked towards refreshing our social media profiles, creating new amazing content hotel videos and photographs with our professional photographers and
videographers team, and hands on snapshots of our beach with a DSLR camera, as a social media manager.

She was able to maintain existing and new prospective guest interest and promote further, our hotels’ image online.
Xenia also proved an excellent copywriter with a creative, popular and articulated approach to
marketing content, optimizing our marketing material with an innovative and attractive fashion, ideal
for the Mykonian guest base.
Xenia was able to modernize offline hotel collaterals, such as hotel directories and hotel vouchers,
with significant results in promoting hotel services and boosting revenue, delivering all tasks on
time.
During her time with us in season 2018, our hotels were fully booked throughout the season whilst 2019
online organic visit results were increased by 25% and relevant sales boosted by 12%, compared on a
month – on – month basis with 2018.
Her dynamic yet kind personality makes her suitable for any progressive hotel team in Greece and
abroad.

“I had the opportunity to work with Xenia Kaponi at Aegon Mykonos, Autograph Collection.

I found that Xenia is a very hard working and sincere associate who puts her heart and soul in the task she is assigned. 

I have no doubt she will bring the same enthusiasm, rigor, and dedication to her future assigned role.
Along with her enthusiasm, positive energy, and attentiveness to hotels’ needs prior and after the
opening, Xenia brings a special talent to copywriting.

She led successfully the creation and the content development of our website and our collaterals in a creative manner and in line with the
guidelines of the owning company and Marriott. She also created and delivered the onsite signage of our hotel before its opening.

Furthermore, Xenia mastered the brand requirements very fast and was able to drive our hotel’s
marketing strategies effectively and successfully from creation to delivery stage for digital campaigns
including social media channels, SEO and OTA results.

Throughout her time at Aegon Mykonos, Autograph Collection, she proved to be very committed with
the ability to prioritize and meet deadlines. Her expertise level, with current marketing measurement
practices in online and offline channels, leveraged our hotel’s awareness and reputation significantly.”