Do you have a  Marketing Plan? 

Place your business on the map

The utmost and most important location, online directory business tool is your google profile.  The most important reason is that Google will rank your website and not your clients.  Therefore, together with your wbesite we shall set up and optimise your Google Business Profile and your Google Analytics account.

Your Google profile will give exact directions and organic reach to those who want to visit your business.  This will be a starter on your advertising capability.  Later on we shall use this account to set up your advertising campaigns.

Your website is your bible

We make your website work.  Your website should be optimised and less than 2 years old so that algorithms can rank it high, as a first pager. Make a website with us and we know how to create a vast amount of organic reach, using SEO techniques and information infrastructures that win competition for organic visits without waisting your budget on costly website designs and google adwords.

Be your own journalist

Create your own social media channels and become a journalist on your own. Rule this iconic world, by attracting followers from across the world. Once channels are set up feed them with your own unique reportage on daily activities and experiences of your brand and service, draw moments on the experience and highlights during the day. Show yourself, don’t create just still life.  Bring forward moments of joy and truth. This is your main advertising vehicle, it is therefore wise not to economise on quality of content and storytelling captions, be brave and bold. You certainly need a dedicated media team, a brand rep, a photographer, a videographer, a videocam, a drone, a mobile camera. Together we can do this.

Inspiring content can drive your business

Photography and videography content creation is the basic material when generating  a digital campaign.

We offer a ready to shoot media team for your marketing strategy, generating fantastic material for your business success. The result will not be just a set of photos and videos, but a campaign idea set out in pictures and videos.

Invest in creating a virtual tour of your business and hotel, a high profile branded content will be rated highly by your clients.  Each season, set out your media team to create a new dynamic and inspiring set of new content for your seasonal campaigns on Google ads and Social media channels.  Don’t be shy and care of how other people perceive you.

Carry out in-house digital campaigns with us

Digital Campaigns do not need to be outsourced, but the best way is to apply them inhouse for greater control.

We Run for you your Google Adwords and SocialMedia Campaigns, with your own advertising account, to boost organic results and win over competition, do it in-house.

We also emphasise in the advertising message and not only the medium. Content can drive the appeal of a campaign to new and unknown markets, internationally.

In 2011 we were lucky to visit Google Travel Forum, a great event presenting Google advertising tools to the travel industry. Since then, we have become experts in Google Adword techniques and we achieve great CTR % scoring between 5% and 10%.

Digital Campaigns are best applied with META placements across all online channels and we have used SOJERN and Koddi to achieve greater penetration in the travelling audience across the Globe.

Digital campaigns and their dynamics prove that the medium is the message, which is the deeper connection of the communications theory.

Know your SEO and use it.

SEO techniques are defined by Google, and search engines, ranking your website and business online everytime someone is looking for a product or service.  Xenial Hotels thhrough experience and research, have uncovered and know the ways to influence the “ranking” algorithm, to achieve for your website a 1st page result.  SEO is not as easy as it seems, as this is invisible and unmeasurable.  Not all  professionals and marketeers can undestant how it works. Xenial Hotels can apply their own methodology with specific SEO tools that can fix and create dynamics designed to boost your organic reach, thus advertise your business via online platforms and your website without spending on paid ads, in Google, Facebook and instagram.

Spreading your business profile in B2C or B2B platforms that can bring greater dynamics to your SEO and sales strategy is key to creating a successful sales network for your hotel or business.

A powerful take away sales tool.

A business or hotel presentation in a simple pdf or online virtual tour, is a very impactful document that can have a big impact in bringing sales. The presenter can really engage their audience by showcasing key messages directly to those who are interested in listening.

Tell your unique story to those who are willing to hear: potential travellers, travel agencies, clients, consortia.  Your presentation will be styled and branded, as part of your website campaign. Paired with an inspiring speech, the sales manager will build rapport with new audience and grow the network.

We don’t just stop at pdf’s. We create online media tools for sales managers, a fun way to approach new collaborations. Virtual tours and an organised online media kit is a new way of organising your sales material.  We can update you on the new possibilities of organising your sales team. We know how to tell your business story, perfectly.

The glamour and charm of traditional print.

We plan ahead your presence through article writing and advertising deals with the best media houses and magazines across the Globe. The most important means to success in the PR scene is to invent great stories and spread them out to the world. Journalist relations is also a great way to brighten up your hotel and business aura, hosting them and treating them to experience your product and service.  New Hotels should also organise fam trips and events for journalists and international bloggers to elevate their brand.

Coming Soon.

We create concepts for events and their content to ensure supreme success and major appeal to the targetted audience.  New service.