We made an award winning resort for 2021
In September 2021 we took the challenge to promote Angsana Corfu, after 3 false openings and managed to turnaround a negative swirl, due to Covid and other market challenges, for the hotel and its owners.
Full Revamping of the brand
Starting off with the logo Angsana Corfu, touching on its moto and the PR Strategy we directed the hotel to a positive path, preparing its real opening in May 2021.
Starting off with a new marketing communications strategy and a full digital marketing plan for the season 2021. We reviewed its brand, the motto, the storytelling, the photography, videography, a separate vanity website and an inspiring hotel presentation.
Innovation made us invest in online media libraries, seamless hospitality apps and TV screens for in-room dining and guest updates for available hotel services.
As a PR Manager for Angsana Corfu, we also hired 5 PR Agencies to create a dynamic media strategy across the Globe. We wrote inspiring articles of the richness of experiences that Angsana Corfu could offer to guests. The series of experiences were branded as Silk Road Experiences by Angsana Corfu, our PR campaign across channels.