A milestone celebration shaped by Xenial Hotel Agency
Xenial Hotel Agency proudly supported Extraplastica in the celebration of its 52-year legacy and the unveiling of its new corporate identity, marking the company’s transition into a new era under the name EXTRALUMIN.
The landmark event took place on Wednesday, September 24, 2025, at the Viewhall event venue, welcoming selected partners and distinguished guests from leading industry organizations, including ALUMIL, Neokem, and Akzo Nobel.
From concept to execution, Xenial
Hotel Agency acted as a major communication consultant and strategic partner, curating the event’s narrative, visual identity, and overall communication experience to reflect the brand’s evolution and future vision.
The evening opened with a deeply emotional address by CEO Ms. Evi Chasiali, accompanied by a refined video presentation. Her speech traced the company’s journey from its founding to its present-day achievements, paying tribute to her father and founder, Mr. Georgios Chasialis, while highlighting key milestones of growth, resilience, and innovation.
The defining moment of the night was a dramatic countdown that revealed the company’s transformation from Extraplastica to Extralumin, alongside the launch of its new logo. The reveal symbolized a refreshed strategic direction, a stronger market presence, and a contemporary identity aligned with innovation, quality, and sustainability. The audience welcomed the new brand with enthusiastic applause.
A particularly meaningful highlight was the celebration of 30 years of collaboration with ALUMIL.
Mr. Georgios Mylonas, President and CEO of ALUMIL, delivered an emotional speech recognizing Ms. Chasiali’s vision, leadership, and longstanding contribution to the aluminum industry.
Special reference was also made to Extracolor, Extralumin’s powder coating unit, recognized as one of the company’s core pillars of development and technological advancement.
During the presentation, the management team outlined Extralumin’s new strategic investments, focusing on:
Faster and more efficient customer service
Enhanced product quality and aesthetics
The correction of past inefficiencies through advanced equipment, modern control standards, and innovative technologies
Sustainability stood at the forefront of the company’s future direction, with emphasis on environmentally responsible practices, including hexavalent chromium-free processes, energy savings through photovoltaic systems, and initiatives reinforcing social responsibility.
The celebration also honored 20 years of partnership with Neokem and Akzo Nobel.
Mr. Vlachakis, CEO of Neokem, spoke with emotion about the shared values between the companies, highlighting their common focus on people, innovation, and social responsibility.
A short address by Mr. Sotirios Ntounis, Sales Executive at Akzo Nobel, warmly welcomed the Extralumin name into the market.
The evening was artistically enriched by the renowned Duo Violins, followed by an official dinner in a warm and elegant atmosphere, offering guests the opportunity to connect, celebrate, and welcome the new business season.
Through strategic communication, storytelling, and experiential design, Xenial Hotel Agency contributed to the successful presentation of a historic transition — transforming a corporate milestone into a memorable brand moment.
