Dana Villas Infinity Suites regained 3500 bookings
In 2020, a year disrupted by COVID, we achieved a turnaround in cancelled bookings, through the successful launch of www.danavillas.com
In March 2020, Dana Villas Infitity Suites was affected like all others, by the COVID crisis era. They lost 3,500 bookings, as cancellations and no returns. The team decided to draw a turnaround strategy to regain these lost bookings.
We generated a number of flexible, no cancellation fee policies to enable travellers take the risk for travelling abroad. We also effectively applied all price policies on OTAs and own booking platforms.
We were able to resell the property within 2 months of operation namely May and June 2020 and regained 3500 bookings with a higher ADR, of 550euros per night, from a 350euro per night. Xenial also revampted ORKOS restaurant menus, built their first SOMA SPA menu and branding.
The hotel has been given consequetively the Traveller’s Choice Award by Tripadvisor since 2020 each year, non-stop.
Xenial delivered
Copywriting, a new design for the website, website content, social media management, google profile enrichment, Google Adwords campaign, OTA management, SPA and Restaurant Branding and menus, Turnaround crisis management, COVID operation requirements, GDPR practices, Health and Safety procedures.